This is my first blog after a long time probably almost an year.

This entire year has been a good challenge to me personally.

I had to redo the entire Business and the way we were going around it, we ought to get some more innovation in here, just as I had done over the past few years, moving from classic Linux Consulting Business (thing that I always would love to do) moving on to custom Web Application Development to Telephony using Asterisk to emerging as the market leader in the Education based real Value Added Services player.

This journey has taught me several things, Of them the most important thing it taught me was to leverage the customer to the maximum extent that you can. So far we havent invested in any marketing plans whatsoever, we always found it interesting to spend our marketing dollars directly on to the customer (i.e. by providing free of cost prototypes, provide gyaan which we collected over these years to realising dreams of customers)

The more we did investment on our customers the more I felt amazed that customers do talk about you when they truely benefit from your product or services or both, and I am not saying this is the only way about selling your product, coz this way may not give results like alopathic medicines its more ayurvedic style i.e. it takes some time, but the results are LONG TERM and are sustainable.

So I can collectively say this to startups like mine, please do invest in the right customer the right amount of marketing dollars, they sure are going to be some the best investments for you going forward. Atleast this has been the DNA of how Enterux has evolved over these years (no doubt it took very long, but the after effects are going to be long term and sustainable.)

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